Legal
Privacy
Context Theory is operated by Siddharth Sharma from Raipur, India. This page says what happens to information you give me, and what happens to your business's data if you become a client.
What this site collects
Two things, and only when you do something. If you fill in a form, I get what you typed into it — your name, your business, its web address and your email. If you book a call, the calendar gets the same kind of detail plus the slot you picked.
Page analytics run without cookies and without following anyone between sites. I can see that a page was read, roughly where from, and what linked to it. I cannot see who you are, and neither can Plausible. That is also why this site has no cookie banner: there is nothing to consent to.
There are no advertising trackers, no session recording, no heatmaps and no third-party scripts beyond the one analytics file.
Who else touches it
A one-person practice still runs on other people's software. These are all of them, and what each one is for.
| Service | What it does |
|---|---|
| Cloudflare | Hosting and the contact form |
| Plausible | Analytics, without cookies |
| Google Workspace | |
| Stripe | Payments |
| Cal.com | Call booking |
| GitHub | Source control for the systems built for you |
No one else, and nobody behind them. There is no offshore delivery team, no reseller and no data broker anywhere in that list.
If you become a client
Working on your acquisition system means holding some of your business's data: form submissions, lead records, campaign and analytics access, and whatever the systems being built produce.
It lives in Cloudflare, GitHub, Google Workspace and Stripe, and I am the only person with access to it, and there are no subcontractors. When the engagement ends, it is exported and deleted within thirty days, or sooner if you ask.
Accounts are created in your name from the start, so at the end there is nothing to hand back — you already hold it.
Measurement of businesses that are not clients
Part of the work is measuring how businesses respond to inbound inquiries, including businesses I have never spoken to. That measurement uses only what any customer could use: a public contact form, a listed number, a published page. Nothing behind a login, ever, whatever the finding.
If a page has been built about your business and you want it gone, write to me and it is deleted. Those pages expire automatically anyway.
Asking for a copy, or a deletion
Write to [email protected]. I will send what I hold, or delete it, and confirm when it is done. There is no form and no ticket queue — the reply comes from me.
Changes
If this page changes, the revision date at the foot of the page changes with it. Last revised .
§5.4
Plain language, on purpose. A twelve-page policy is written for a buyer this practice does not have.