Context Theory Get your growth audit

Answer · Manufacturing

How should a shop handle a repeat customer RFQ?

Faster than a new one, priced from the last job, and checked for the changes nobody mentioned.

Quote it from your own record of the previous job rather than from scratch, and check explicitly for changed quantity, material, tolerance or revision. Repeat work is where a shop's history is worth more than any estimating method.

A repeat RFQ is the most favourable estimating situation a shop ever gets and is routinely handled as though it were new work. The shop has made the part, knows what the setup actually took rather than what was estimated, knows where the scrap came from, and knows what the inspection required. None of that is on the drawing and all of it is in the job record — and quoting from the drawing rather than from the record discards it.

Pricing from the previous actual cost rather than the previous quote is the specific discipline, and the distinction matters. The prior quote reflects what was estimated; the job record reflects what happened. Where the two differ — and on a first-run part they usually do — the estimate is the less reliable of the two, and repeating it repeats the error into every subsequent order of the same part.

The risk on repeat work is the change nobody mentioned. A revised drawing with a tightened tolerance, a different quantity that changes the economics of the setup, a material substitution, a new inspection requirement, a customer-side revision that reached purchasing and not you. Each turns a job you have priced from history into one you have not, and none of them is necessarily flagged. A short explicit checklist against the previous order — revision, quantity, material, tolerance, finish, inspection — takes a minute and is what makes historical pricing safe.

Speed is where the relationship value sits. A repeat customer sending an RFQ for a part you have made is expecting a straightforward answer, and a shop that returns it the same day on the strength of its own records is demonstrating something a competitor quoting from scratch cannot. That is also the shop's defence against a buyer testing the market: the incumbent's advantage is knowing the job, and it only shows if the quote arrives promptly.

Material cost is the term that most often needs updating and the one most often carried forward unchanged. Where prices have moved since the last order, repeating the old figure quotes last year's cost at this year's speed. The safe arrangement is a maintained material rate table with a visible last-updated date, applied to historical labour and setup — which keeps the part of the history that is stable and refreshes the part that is not.

One further use of the record: repeat volume by part tells the shop which work is genuinely recurring, and that is the input to the questions about capacity, tooling and whether a configurator would pay. A shop that quotes repeats from scratch usually cannot answer how much of its RFQ volume is repeat work at all.

A repeat part is the only quote where you already know the answer, and most shops recalculate it from the drawing as though they had never made one.

Answer Production Engine, Context Theory

Related questions

Should a repeat part be priced lower than the first run?

Frequently yes on setup, because the setup is known and the first-run learning has been paid for, and holding the original price on a part that is now cheaper to make is what invites a buyer to test the market. What should not fall automatically is anything driven by material or by an inspection requirement, since those do not benefit from familiarity.

What if the customer asks for the same price as last time?

Answer it with the specifics rather than a yes or no. Where material has moved, saying so with the figure is credible and usually accepted; where nothing has changed, holding the price is a cheap piece of goodwill on a job you already know. What damages the relationship is holding a price silently while absorbing a material increase, then correcting it sharply two orders later.

METHOD

Every figure below carries its source and the date it was verified. Nothing on this page is asserted.

The numbers on this page.

Datapoints
What Value Specific to
Share of the buying journey completed before contacting a vendor60%Category-wide
Buyers who eliminate vendors publishing no pricing, before contact60%Category-wide
Average B2B first-response time42 hrsCategory-wide

2026 B2B buyer surveys · supersedes the 43% figure carried in blueprint v2 · verified

Oldroyd, McElheran & Elkington, "The Short Life of Online Sales Leads", Harvard Business Review (March 2011) · hours · 1.25M inbound leads across 2,241 US firms · verified

What is specific to this page.

Evidence
Kind Claim Check it against
WorkflowA shop's record of what a previous run of a part actually cost — setup time, scrap, inspection — contains information absent from the drawing, so quoting a repeat from the drawing discards the shop's most reliable estimating input.The job record for a previous run compared against the quote that preceded it, for setup hours and scrap.
WorkflowPricing a repeat from the previous quote rather than the previous actual cost repeats the original estimating error into every subsequent order of the same part.Quoted versus actual cost variance on first runs, tracked into the pricing of their repeats.
ProcurementUnflagged changes between orders — drawing revision, quantity, material substitution, tolerance, inspection requirement — convert a historically priced job into an unpriced one, and an explicit checklist against the prior order is what makes historical pricing safe.The shop's own rework and margin-loss records on repeat parts, checked for an unnoticed change in specification.
SoftwareCarrying forward a historical material cost quotes a prior-period price at improved speed, so historical labour and setup should be applied against a maintained material rate table with a visible last-updated date.The last revision date on each material rate used in the shop's quoting.

Each row would be wrong on another industry's page. Where a sourced figure exists it is in the table above instead; these are the constraints that shape the work and do not happen to be numbers.

Start with the measurement.

Reading about a benchmark is not the same as knowing your own number. The audit produces yours, measured rather than estimated.

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